Fertile Question:
How does advertising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?

Tasks

0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
1. What three questions are your group going to be investigating.
2. Look at your questions, what do you think you will learn in your inquiry
3. Have your group conference with the teacher
4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
7. Before you put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry
Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.
Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - set aside an area for a teacher assessment.

Task 0:

Task 1:

• How does advertising affect food, clothing, toys and electronic trends?

• Which form of media works best for advertising? ( TV, Radio, Newspaper + magazine ads.)

• Do the brands of products affect sales?

Task 2:

We will learn about how advertising starts and affects trends and what type of advertising is most effective.

Task 3:

(teacher comment).

Excellent start to your inquiry. You all seem organised and on top of your topic.
Next steps: research and find some facts and information that answer your questions. If you are contacting people think
about what you are asking them and what you want to know. Please run it past me before contacting anyone.
Miss Sharrem :)

Task 4:

Store name + Contact details.	Reference.
Countdown on Pakuranga highway. Number: 095347147 or 0800404040 Email: customerinfo@progressive.co.nz	www.countdown.co.nz
Warehouse. Number: In general: 0800733665 Botany: 2731597	www.thewarehouse.co.nz
Glassons. Number: In general-0800glassons(45277667)	www.glassons.com
Dick Smith. Number: In general-	0800373347

Research: Sites.

• Fashion: http://www.fashion-era.com/trends_2009/2009-spring-summer-fashion-trends-looks.htm
• Electronics: http://www.digitaltrends.com/features/tech-trends-for-2009/
• Food: http://www.foodprocessing.com/articles/2008/437.html

While researching our questions we phoned one clothing store (Glassons), one electronic store (Dick Smith), one toy store (The Warehouse) and one food store (Countdown). Their responses were as follows:

Glassons:
When we rang Glassons we spoke to the sales manager and she was unable to tell us the exact amount of sales this year however she did tell us this: 'I can tell you that our highest selling product this year would definitely be either the Skinny Jean or The plain cotton cardigan. These were not advertised anymore than other products in our store, I think that the reason they were so popular is just because they are practical and a very useful thing to have in your wardrobe.'

The Warehouse:
When we rang The Warehouse they told us that they were unable to tell us the information we wanted to know but that if we went to www.thewarehouse.co.nz and clicked on the link 'about us' all the information that they were able to tell us was under that link and if it wasn't there they were unable to tell us.